[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.klh.sk\/chcete-zvysit-navstevnost-webu-prioritou-je-obsah-a-pisanie-clankov\/#Article","mainEntityOfPage":"https:\/\/www.klh.sk\/chcete-zvysit-navstevnost-webu-prioritou-je-obsah-a-pisanie-clankov\/","headline":"Chcete zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 webu? Prioritou je obsah a p\u00edsanie \u010dl\u00e1nkov","name":"Chcete zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 webu? Prioritou je obsah a p\u00edsanie \u010dl\u00e1nkov","description":"Internetov\u00e9 \u010dl\u00e1nky dnes dominuj\u00fa. Z jednoduch\u00e9ho d\u00f4vodu. Dominuje surfovanie po internete, \u010di u\u017e oh\u013eadom pr\u00e1ce, zistenia potrebn\u00fdch inform\u00e1ci\u00ed, alebo z h\u013eadiska zauj\u00edmavosti a z\u00e1bavy. V neposlednom rade si \u013eudia radi pre\u010d\u00edtaj\u00fa \u010dl\u00e1nky na t\u00e9mu, ktor\u00e1 odkazuje na konkr\u00e9tne produkty alebo slu\u017eby, do ktor\u00fdch pl\u00e1nuj\u00fa investova\u0165. Ka\u017ed\u00fd predsa r\u00e1d vie, \u010do vlastne kupuje a \u010do od […]","datePublished":"2020-10-20","dateModified":"2020-10-20","author":{"@type":"Person","@id":"https:\/\/www.klh.sk\/author\/#Person","name":"","url":"https:\/\/www.klh.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/aa13f0f1a5b61a2deba1492ce3bb4afe8e77d91eeb44c23db0ee08765a93abad?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa13f0f1a5b61a2deba1492ce3bb4afe8e77d91eeb44c23db0ee08765a93abad?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"klh.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.klh.sk\/wp-content\/uploads\/kl%C3%A1vesnica,%20%C4%8Derven%C3%A9%20nechty.jpg","url":"https:\/\/www.klh.sk\/wp-content\/uploads\/kl%C3%A1vesnica,%20%C4%8Derven%C3%A9%20nechty.jpg","height":0,"width":0},"url":"https:\/\/www.klh.sk\/chcete-zvysit-navstevnost-webu-prioritou-je-obsah-a-pisanie-clankov\/","about":["Firmy"],"wordCount":423,"articleBody":"   Internetov\u00e9 \u010dl\u00e1nky dnes dominuj\u00fa. Z jednoduch\u00e9ho d\u00f4vodu. Dominuje surfovanie po internete, \u010di u\u017e oh\u013eadom pr\u00e1ce, zistenia potrebn\u00fdch inform\u00e1ci\u00ed, alebo z h\u013eadiska zauj\u00edmavosti a z\u00e1bavy. V neposlednom rade si \u013eudia radi pre\u010d\u00edtaj\u00fa \u010dl\u00e1nky na t\u00e9mu, ktor\u00e1 odkazuje na konkr\u00e9tne produkty alebo slu\u017eby, do ktor\u00fdch pl\u00e1nuj\u00fa investova\u0165. Ka\u017ed\u00fd predsa r\u00e1d vie, \u010do vlastne kupuje a \u010do od takejto invest\u00edcie m\u00f4\u017ee v skuto\u010dnosti o\u010dak\u00e1va\u0165. Pr\u00e1ve preto ve\u013ea podnikate\u013eov vsad\u00ed na copywritring, \u010di\u017ee na p\u00edsanie reklamn\u00fdch \u010dl\u00e1nkov.Tie sa ale v skuto\u010dnosti m\u00f4\u017eu zameriava\u0165 na r\u00f4zne formy. M\u00f4\u017eu posl\u00fa\u017ei\u0165 ako seo n\u00e1stroj na zlep\u0161enie poz\u00edcie pre v\u00e1\u0161 web vo vyh\u013ead\u00e1va\u010di. Rovnako dok\u00e1\u017eu ma\u0165 priamy reklamn\u00fd charakter, v neposlednom rade sa ale vedia takisto tv\u00e1ri\u0165 ako PR \u010dl\u00e1nky, ktor\u00e9 verejnos\u0165 obozn\u00e1mia s konkr\u00e9tnou tematikou, pon\u00fakan\u00fdmi slu\u017ebami a zv\u00fd\u0161ia povedomie o va\u0161ej podnikate\u013eskej zna\u010dke.Umen\u00edm a z\u00e1rove\u0148 funk\u010dn\u00fdm princ\u00edpom je ale vedie\u0165 nap\u00edsa\u0165 \u010dl\u00e1nky, ktor\u00e9 bud\u00fa \u013eudia v skuto\u010dnosti \u010d\u00edta\u0165. Ktor\u00e9 ide\u00e1lne pre\u0161tuduj\u00fa a\u017e do konca. Nielen vytvori\u0165 nejak\u00fd text, \u010do vytvoren\u00fd by\u0165 mus\u00ed.Vo v\u0161eobecnosti si \u013eudia rad\u0161ej pre\u010d\u00edtaj\u00fa tematicky bl\u00edzky a zauj\u00edmav\u00fd \u010dl\u00e1nok, ne\u017e by sledovali povedzme telev\u00edznu reklamu alebo nejak\u00e9 drz\u00e9 reklamy vo v\u0161eobecnosti, ktor\u00e9 navy\u0161e nemusia by\u0165 pre konkr\u00e9tneho u\u017e\u00edvate\u013ea relevantn\u00e9. Seo \u010dl\u00e1nky sa v\u0161ak zameriavaj\u00fa na cie\u013eov\u00fa skupinu a prim\u00e1rne na pou\u017eitie t\u00fdch naj\u00fa\u010dinnej\u0161\u00edch k\u013e\u00fa\u010dov\u00fdch slov, v\u010faka ktor\u00fdm v\u00e1s najlep\u0161ie n\u00e1jde skupina potenci\u00e1lnych z\u00e1kazn\u00edkov, resp. z\u00e1ujemcov.V tak\u00fdchto \u010dl\u00e1nkoch sa d\u00e1 funk\u010dn\u00fdm sp\u00f4sobom vyu\u017ei\u0165 aj likbuilding a z\u00edskavanie sp\u00e4tn\u00fdch odkazov pre v\u00e1\u0161 web. Vytvor\u00ed sa textov\u00fd obsah, do ktor\u00e9ho sa umiestni logick\u00fd odkaz smeruj\u00faci na v\u00e1\u0161 web alebo k jeho konkr\u00e9tnej kateg\u00f3rii, \u010di u\u017e bude odkaz smerova\u0165 na blog str\u00e1nky alebo k jej konkr\u00e9tnej ponuke slu\u017eieb a produktov. Tak\u00e9to \u010dl\u00e1nky sa n\u00e1sledne m\u00f4\u017eu publikova\u0165 na \u201ecudzie\u201c, \u010di\u017ee vonkaj\u0161ie a tematicky bl\u00edzke weby.Po\u010det, relevancia a kvalita linkov s\u00fa z\u00e1rove\u0148 faktorov vy\u0161\u0161ieho umiestnenia va\u0161ej str\u00e1nky vo vyh\u013ead\u00e1va\u010doch.                                                                                                                                                                                                                                                                                                                                                                                         4.5\/5 - (17 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Chcete zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 webu? 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